Privacy – True Goods


True Goods® is sensitive to your privacy concerns and we respect the importance of maintaining the privacy of our visitors, customers and account holders. The following information describes True Goods’ Privacy Policy, which illustrates how True Goods will use and protect your personal information when you use the True Goods site and services. This policy will apply to all True Goods website domains, as well as mobile applications. Whether shopping or browsing, you agree to accept the terms of this Privacy Policy, which includes your consent to our collection, storage, use and disclosure of your personal information as described below.

The True Goods site and all services provided by True Goods may only be used by individuals 18 years or older; otherwise, supervision from a parent or legal guardian is required. We do not knowingly collect information from minors and therefore, this policy makes no specifications for individuals under the age of 18. This policy does not apply to third parties or individuals unrelated to True Goods. True Goods will use your information for the following internal purposes:

  • Confirming and tracking your order(s)
  • Subscriptions or registrations
  • Analyzing trends or statistics
  • Providing you with information about/from True Goods

This Privacy Policy does not include any information you provide to True Goods when you call, write, or communicate with us in any manner other than on our website. True Goods will not:

  • Share your personal information with any other company or retailer
  • Resell your personal information to third parties
  • Store your credit card information

If you have questions or concerns regarding the Privacy Policy, please contact us.

What data do we collect and store?

Your personal information and identity remains completely anonymous to True Goods while browsing our site. However, by choosing to register an account or make a purchase, you agree to the transfer and storage of your account information. True Goods may collect and store the following information:

  • E-mail addresses
  • Physical contact information
  • Financial information
  • Shipping and billing information
  • Transaction information (based on your site activity)
  • Correspondence through our site
  • IP addresses, web log information, connection information, and page view statistics
  • Supplemental information from third parties (e.g., credit bureaus)
  • Information you give to us (customer service, surveys, chats, registration, etc.)
  • Automatic information (URL information, purchase history, products viewed, etc.)
  • Mobile device information (operating systems, location-based services, etc.)

Registration Information

True Goods may request and require the following personal information when you decide to become an account holder or make a purchase from the True Goods website: your full name, e-mail address, billing address, shipping address, phone number, and credit card information. This information is required to fulfill your order and inform you about our website, products, and services. If you are making a purchase for someone other than yourself, we will protect his or her information in the same manner than we protect your information.

Who do we share your information with?

Service Providers: True Goods will not resell your personal information to third parties. However, there are third parties that provide services (e.g., credit card processing, shipping, data management and storage services) that require the disclosure of your information, which is necessary to complete our transactions.

Protection of True Goods: We release account and other personal information when we believe release is appropriate to comply with the law and/or a judicial proceeding, court order or legal process served on True Goods; enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of True Goods, our website users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other Disclosure Scenarios: Notwithstanding anything in this privacy policy to the contrary, we reserve the right, unless limited by applicable law, to share any information we have collected about you or that you have submitted: (1) in response to subpoenas, court orders, or legal processes, or to establish, protect, or exercise our legal rights, or to defend against legal claims; (2) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person; (3) if we believe it is necessary to investigate, prevent, or take action concerning situations that involve significant abuse of our website infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of information); (4) to other companies under common control with us (in which case we will require such entities to honor this privacy policy); and (5) if we are acquired by or merged with another entity.

Why do we collect data?

True Goods’ primary purpose of collecting your personal information is to provide you with a safe, yet customized experience while using the website. We may use your personal information to:

  • Provide the services and customer support you request
  • Resolve disputes, collect fees, and troubleshoot problems
  • Prevent potentially prohibited or illegal activities, and enforce our Terms of Use agreements
  • Customize, measure, and improve our services and content
  • Offer targeted marketing, service updates, and promotional offers
  • Compare your information for accuracy, including verification with third parties
  • Provide promotional offers and recognize feedback

In the case of a Merger/Sale or Bankruptcy

Merger: In the event that True Goods, and all or substantially all of True Goods, is acquired, individually identifying information of our account holders and customers may be one of the assets sold in connection with that transaction, without notice to you or your consent. We will notify users of the change in ownership or transfer of assets by posting a notice on the website.

Bankruptcy: In the unlikely event of our bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used. Therefore, you should know that in such event your personal information may be treated like any other asset of True Goods, and sold, transferred, or shared with third parties, or used in ways not contemplated or permitted hereunder, without notice to you or without your consent.

When will we contact you?

Service Announcements: True Goods will send you an e-mail when you register or purchase products from the website. This announcement will be used to welcome and confirm your account. We may send you service-related announcements when it is necessary to do so. If you do not wish to receive them, you can deactivate your account.

What are ‘cookies’ and how does True Goods use them?

Cookies are small data files that are sent to your browser from a website and are then stored on your computer’s hard drive. True Goods uses Cookies to access sign-in information, gather user preferences and traffic information, measure promotional effectiveness, and promote securities. You can accept or reject all cookies by configuring your web browser; however, we recommend you leave them turned on. This Privacy Policy only covers the use of cookies by True Goods and not by any outside parties.

When is your information available to the public?

The following are circumstances in which your information may be visible to the public or other True Goods users:

  • When you post a message (message content and first name/last initial is visible) – once you post, you may or may not be able to remove it
  • If True Goods is required to disclose personal information under special circumstances (subpoenas, etc.)

How is your information protected?

True Goods cannot guarantee absolute security; however, we have taken numerous precautions to protect the security of your personal information. True Goods utilized the Secure Sockets Layer (SSL) protocol. This protocol encrypts the personal information that is inputted on the website. True Goods also uses firewalls to protect your security. Despite these technological measures to protect your information, we still recommend you keep your password in a secure place, do not disclose any of your account information, and sign-off from True Goods and close your browser when you have finished visiting.

Changes to the True Goods Privacy Policy

True Goods has the right to amend this Privacy Policy at any time. Any amendments will take effect immediately, and we will post the amended terms on our website. If we make material changes to this Privacy Policy, we will notify you by e-mail or by posting it on the homepage.

Third Party Disclaimer

The True Goods site may contain content from other websites that we do not own or operate. Therefore, we are not responsible for the privacy practices or the content of such websites. This Privacy Policy only applies to the information collected by True Goods.

Termination or changing your personal information on True Goods

If you wish to terminate your account, please contact us. To change your personal information, simply login to your True Goods account and make the desired changes.

Conditions of Use, Notices, and Revisions

If you choose to visit the True Goods site or use any of our services, your visit and/or any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of Colorado. Our Privacy Policy, the Terms of Use, and other terms and conditions may change. In the event of a change, the revised policies or terms and conditions will be posted immediately to our website. You should check the website frequently to see recent changes. If we make material changes to this Privacy Policy, we will notify you by e-mail or by posting it on the homepage. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you.