Innobaby – True Goods

In 2000, Jee and Kristen met through their husbands who were college roommates and soon entered the world of motherhood and play dates. While sharing their experiences and challenges, they realized that they both had desires to do something more and shared a level of enthusiasm and spirit to create what is now Innobaby.

Based in the suburbs of Chicago, Innobaby is a women-founded and family-owned business whose goal is to give parents a new, safe means of feeding their young ones - even while on-the-go. The company offers a number of product lines differentiated by their unique “SMART” solution labels, which highlight each line’s utility and features. 

For instance, the Nursin’ Smart line was created with breastfeeding moms in mind who also want to include bottlefeeding in their routines. The Din Din Smart line aims to make mealtime both healthy and fun for even the pickiest of little eaters. Known for thinking outside the box, Innobaby continues to deliver innovative solutions to meet the changing needs of savvy parents.