Bruce McMullin founded Sibu Beauty in 2003 after a series of events led him to Calcutta, India where he crossed paths with an ayurvedic specialist in Chinese plants and herbs. In passing, this expert mentioned a powerful holy fruit, the Sea Buckthorn berry.

From there McMullin's quest took him to new heights, figuratively and literally, as he journeyed to some of the most remote locations of the Himalayas to find the superior source of Sea Buckthorn that is the foundation for all Sibu products. We're proud to offer Sibu's unparalleled line of health and beauty products, which will truly improve the way you look and feel.

Ethical Meets Beautiful

Sibu Beauty’s corporate responsibility efforts have made a noticeable difference in the lives of to the Tibetan villagers they employ, and caught the attention of the Dalai Lama. Ultimately, this lead to a meeting between His Holiness and Sibu co-founder Ramesh “Nico” Khanna. During this meeting, His Holiness offered his blessing on the “wonderful effort” taking place every harvest season, and voiced his gratitude for the opportunity given to women in the region to work and earn fair trade compensation.

As a result of progressive fair trade agreements, Sibu has improved the quality of life of these Tibetan villagers as well as providing a source of income for women, who can now make enough money to help the family weather the harsh Tibetan winters in just a couple of months. According to company founder Bruce McMullin, “Sibu Beauty’s work with the women of Tibet is just one of our initiatives to be a good corporate citizen and show that sustainability is about more than energy conservation."

"Sibu’s products are made to the highest standards to reduce damage to the environment from chemicals, overflowing landfills and irresponsible management of our forests and other resources. Our work and partnership with the Forest Stewardship Council, Tashi Foundation and Choice Humanitarian help make our world a healthier, better place for everyone. We believe in a higher cause than just profit margins.”