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Advancing Sustainability ~ From Revolution to Evolution

Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviors. In order to fully go mainstream, sustainability shouldn’t...

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Our Values & Social Responsibility

Our Values At True Goods, we believe that competitive business practices and supporting the social good can and should go hand-in-hand. We hope to become a force for positive change by emphasizing shared value and social innovation as integral to our business strategy. We embrace transparency and responsibility for the...

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Clean’s the New “Green”

At the heart of the “going green” movement is the issue of sustainability. It’s about finding ways to address the needs of the current generation without fouling things up for generations to come. The mission itself seems simple and self-explanatory. Who couldn’t get behind something like it?  Unfortunately, what “green”...

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Something’s Fishy with Farmed Fish

Did you know... Global farmed fish production now tops beef production? And that this year, for the first time ever, people will eat more fish raised on farms than caught in the wild? Fish is widely thought of as a healthful and environmentally friendly alternative to beef. But farm-raised fish...

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EWG ~ Know the Ingredients In Your Personal Care Products

The best products are truthful in their marketing claims and free of potentially worrisome ingredients. Some products might make claims like "gentle" or "all-natural," but since the government does not require safety testing, personal care product manufacturers can use almost any chemical they want, regardless of risks.  How To Read...

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Going Green During Pregnancy

An excerpt from the book “Green Body, Green Birth ” by Mary Oscategui When starting on green journey and understanding what green means specifically to you, there comes what is called “The Discovery Stage.” This is the stage where one becomes excited about the discovery of new information, but this is...

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Why BPA Won't Go Away

Bisphenol A (BPA) remains on top of the charts of high profile chemicals, holding this dubious distinction for several years now. While toxicologists don’t really have a top 40, it’s obvious that this one is the poster child for what can go wrong with today’s designer chemicals.