“Pinkwashing.” A term used to describe companies that position themselves as leaders in the fight against breast cancer while engaging in practices that may be contributing to rising rates of the disease. This October, I'm sick of finding pink ribbons “supporting breast cancer research” on products that actually contain chemicals linked to breast cancer! So how are you supposed to know which companies are pinkwashing and which ones are actually leaders in the fight against breast cancer? Here are a few tips to help you navigate the sea of pink ribbons and to avoid products that contain cancer-causing chemicals.