Welcome to True Goods – True Goods
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  • Welcome to True Goods
  • Elizabeth Wasserman
  • conscious consumertransparency
Welcome to True Goods

As far back as I can remember...

I’ve always been interested in psychology, human nature, and what makes people tick and act. It’s no wonder I ended up becoming a therapist, helping clients of all ages and backgrounds find workable solutions to personal challenges. Along the way, I snagged undergraduate and graduate degrees in psychology and clinical social work, while making a slight detour to try my hand at graduate studies in business and organizational psychology. What I discovered is that while I found business fascinating, I cared about people more. Little did I know that years later I’d found a company focused on bridging the gap between corporate interest and human need.

After working in various community health clinics, moving to Denver with my family, and starting my own private practice, I thought I should feel fulfilled – but I didn’t. Something was missing. Over the years I’d developed a strong interest in preventive health; I wanted to help stop problems before they started – or at least before they got worse and unmanageable. Taking a long hard look at my own life and the world at large, what emerged was a passion for finding a solution to this one problem: how can the barriers to change be removed once a person has made the decision to lead a safer, healthier, more socially responsible life? 

Such a decision should be both easy to make and simple to execute.

Unfortunately for most people this is not the case, which I appreciate all too well. When environmental factors began impacting the health of my family I struggled to cultivate a toxin-free zone within my own home. I realized quickly this was no easy task. In fact, it was one of the hardest challenges I’d ever faced. With so many obstacles and confusing, misleading information what should have been a straightforward undertaking soon became thoroughly overwhelming and frustrating.

The tipping point.

It came after a particularly long vigil in the personal care aisle of my neighborhood natural grocery store. Searching for a safe shampoo for my daughter, bottle after bottle what I found weren’t ‘whole’ ingredients but rather harmful substances masked by claims like ‘all natural,’ ‘organic’ and ‘xyz-free.’ Instead of giving up and giving in, I went home empty-handed yet determined to solve this problem once and for all. I imagined a trustworthy company whose products and purposes were truly good, a place where shopping would be fun again – it had been so long…

This is the story of True Goods.

A one-stop market created by a company you can trust with goods you can get behind. Our safety standards are non-negotiable, period. We also aim to help customers harness their purchasing power to create healthier lives and a more sustainable environment. I’m both delighted and humbled to open the doors of True Goods to anyone looking for an easy way to make meaningful choices. Welcome home.

~ XOXO, Liz

  • Elizabeth Wasserman
  • conscious consumertransparency