How to make sure your "all natural" products are the real deal. When a company misleads its customers about the safety or environmental impact of its products or practices, it's called greenwashing.
Taking a long hard look at my own life and the world at large, what emerged was a passion for finding a solution to this one problem: how can the barriers to change be removed once a person has made the decision to lead a safer, healthier, more socially responsible life? I imagined a trustworthy company whose products and purposes were truly good, a place where shopping would be fun again...
