As a Business Adviser for MadeSafe.org, I'm proud to introduce something we've all been waiting for ~ a safety seal that signals which products are nontoxic for use on our bodies, with our babies and children, and in our homes!

The MADE SAFE™ (Made with Safe Ingredients) seal empowers people to find and buy items that have been screened for toxic chemicals known and suspected to harm human health. MADE SAFE is the first seal that can be found on products across store aisles, ranging from personal care and cosmetics to baby and household items.

Similar to True Goods' own Consciously Curated® standards, MADE SAFE means that products don't contain known carcinogens, endocrine disruptors, flame retardants, heavy metals, pesticides/insecticides/herbicides, toxic solvents, harmful VOCs, neuro, behavioral and reproductive toxins, or GMOs. In addition, each and every ingredient has been scrutinized to ensure that it doesn’t build up in our bodies, persist in the environment, and doesn’t show general or aquatic toxicity.

But wait, it gets even better!

MADE SAFE's gold standard seal, NONTOXIC CERTIFIED™, means that a product has passed the MADE SAFE ingredient screen and gone on to be lab-tested as a whole to ensure that the product in totality is safe. This step actually looks at how ingredients interact with each other in mixture to ensure the whole product won't harm our health. This is revolutionary, and it's the future of safe products in our country!

With MADE SAFE, consumers finally have the ability to shop for safe products. Most importantly, for all those parents desperate to find products that won't harm their babies or families, this seal is the first real solution. No more need to become a weekend toxicologist to decipher the labels on every product!

This certification puts power into the hands of people so we can make safe choices and signal companies that we want healthy products. Just think, we can change the way products are made in this country and eliminate toxic chemicals altogether!

Health and hugs,

Liz